Job Description

Assistant Athletic Director of Marketing & Fan Experience Posting Number: STA00882PO25 Advertised Salary Range: $54,747; Salary is commensurate with qualifications and experience. Location of Vacancy: USC Upstate, Spartanburg, SC Part/Full Time: Full Time Work Schedule: Monday – Friday; 8:30am – 5pm; Some evenings and weekends as needed are required. Ability to work a flexible schedule to include nights and weekends, travel to out-of-town meetings and conferences. About University of South Carolina Upstate From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four‑year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in‑person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond. Job Summary The Assistant Athletic Director of Marketing and Fan Experience serves to increase the awareness of the athletics department on‑campus and within the greater Upstate region through various marketing initiatives, branding efforts, game day promotions, and corporate sponsorship agreements. Minimum Required Education and Experience Bachelor's degree in a job related field and 1 or more years of job related experience. Required Certification, Licensure, or Other Credentials Valid driver's license. Preferred Qualifications Bachelor's degree in sports marketing, advertising, sports management or other related fields and 1 year of experience in collegiate sports marketing or related field. A master's degree and two years of experience in collegiate sports marketing is preferred. Knowledge, Skills, and Abilities Good driving record and a successful background check is required. Able to work a flexible schedule to include nights and weekends. Able to travel to out‑of‑town meetings and conferences. Knowledge of NCAA rules and regulations, exceptional interpersonal and leadership skills, strong computer skills, excellent written and oral communication skills. Off‑campus meetings with various constituents. Job Duties Design and execute promotional plans for USC Upstate home athletic events with an emphasis on engagement in‑venue through innovative fan experience and on social media to reach the Upstate student body and surrounding community. Priority given to men’s and women’s basketball. (25%) Create graphics and edit photos for use on in‑venue videoboard presentations, social media and in other marketing materials including traditional media outlets and on‑campus flyers. (15%) Design and execute all game day marketing plans for all USC Upstate home athletic events; design, coordinate and manage in‑game entertainment for all home athletic events including music, script writing and on‑court/field promotions. Assist in the creation and implementation of ticket sales program and student ticket marketing for men’s and women’s basketball. (30%) Design and implement effective social media campaigns, local traditional media marketing and grassroots efforts including schedule cards, posters and signage. Management of the department’s student‑athlete social media photo sharing account. (5%) Assist with the Spartan Golf Classic, Sparty’s Ball and Auction and be a resource for efforts supporting the U‑Club. (5%) Recruit and supervise volunteers, student workers/intern in their role with executing the overall promotions plan. (10%) Coordinate all signage promoting home contests. (5%) Other duties as assigned by the Senior Associate Athletic Director for External Operations. (5%) Benefits Package Health and Life Insurance Retirement Programs Paid Tuition Program Dependent Scholarships Employee Assistance Program (EAP) Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities To Apply Please visit Equal Employment Opportunity Statement The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDS status, military status, national origin, pregnancy, race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations. #J-18808-Ljbffr University of South Carolina Upstate

Job Tags

Similar Jobs