Product Marketing Manager
Reports to: VP of Marketing
Hybrid Work: 3 days onsite in Atlanta, 2 days remote (Must live in or relocate to Atlanta Area)
Lead go-to-market strategies for FDA-approved diagnostic testing solutions with a global medical company. Develop strategic marketing plans across multiple channels (digital, print, events) while managing budgets effectively. Execute product launches with compelling positioning and messaging. Support sales through KOL engagement, reference site development, and industry event participation. Collaborate cross-functionally to demonstrate solution value to healthcare institutions worldwide.
Manage full product marketing lifecycle by:
• Transform market opportunities into competitive advantages by crafting distinctive product positioning that resonates with decision-makers
• Architect precision-targeted segmentation strategies that unlock new revenue streams and deliver compelling go-to-market initiatives
• Forge powerful sales enablement frameworks alongside Field Sales teams that translate product value into tangible business outcomes
• Synthesize critical Voice of Customer intelligence from frontline teams to drive continuous product evolution and market alignment
Qualifications
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