Job Description

Senior Product Marketing Manager, Broadband Portfolio Revenue Strategy

Join the fastest-growing broadband business in the country and help shape the future of home connectivity. This is a highly strategic and cross-functional role responsible for identifying high-impact market opportunities, redefining the portfolio with premium rate plans and add-ons, and leading the go-to-market launch of all new rate plans and products. You'll work at the intersection of consumer insights, competitive intelligence, and strategic innovationcrafting solutions that redefine the home internet experience. This role is ideal for a highly analytical and strategic thinker with strong business acumen, confident in leading cross-functional teams through complex decision-making and strategic thought leadership. The right candidate is passionate about identifying and launching new product opportunities, thrives on uncovering customer pain points and behaviors, and is driven to translate insights into compelling, revenue-driving solutions that enhance the home internet experience. As Senior Product Marketing Manager, Broadband Portfolio Revenue Strategy on the Home Internet Marketing team, you'll be a key player in shaping the future of T-Mobile's broadband portfoliospanning both 5G Home Internet and T-Mobile Fiber. You'll help differentiate our brand and offerings in an increasingly competitive and rapidly evolving space.

What You'll Do

• Identify and evaluate new broadband products, services, and experiences that solve real customer pain points.
• Define the long-term vision for T-Mobile's broadband portfolio expansionexploring areas such as advanced cybersecurity, tech support, backup connectivity, and more.
• Build business cases and financial models to evaluate new initiatives, measuring success through metrics like conversion, subscriber growth, and revenue impact.
• Develop strategic briefs, define target customer segments, and lead market sizing to inform prioritization and development.
• Uncover and assess partnership opportunities that align with our strategy and unlock new revenue and ARPU streams.
• Lead consumer research, competitive analysis, and industry trend monitoring to shape innovative and differentiated solutions.
• Collaborate across product, brand, retail, and partner teams to develop positioning, messaging, launch plans, and customer-facing content.
• Manage the full go-to-market lifecyclefrom concept to launch to ongoing performance optimization.

What You'll Bring

• 5+ years of experience in consulting, corporate strategy, or product marketing within a high-growth or Fortune 500 company.
• A proven track record in driving long-term growth strategies and expanding product portfolios with high-impact offerings.
• Experience leading successful product launches and optimizing post-launch performance using KPIs and customer insights.
• A strategic, analytical mindset with a strong grasp of consumer behavior, market dynamics, and innovation trends.
• Passion for uncovering and solving customer pain points through data-driven insights and creative thinking.
• Comfort navigating ambiguity and driving alignment across cross-functional stakeholders with a collaborative, hands-on approach.

Why T-Mobile?

At T-Mobile, we don't just follow industry trendswe set them. Be part of a team that moves fast, thinks big, and redefines what's possible in broadband. You'll have:

• The freedom to innovate without unnecessary red tape.
• The support of passionate collaborators who care deeply about the work and each other.
• The opportunity to make a visible impacton our customers, our business, and one of the most disruptive brands in the industry.

We're building something specialand we want you to be a part of it.

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